By application — strictly confidential
You built the company. You built the organization. You built the platform. Success did not exempt you from crisis — it only made the crisis harder to say out loud.
Ninety minutes of private counsel — strategic and prophetic, in the same room.
A vetted intercessory network praying your needs, de-identified, daily.
A confidential line for the things that will not wait for the calendar.
The room you built
has no chair
for this.
Every instinct that built the thing works against you here. You solved problems by absorbing them, and you got very good at it — so the people around you learned that you do not need anything.
Meanwhile the crisis is not in the business. It is at your kitchen table, in a text from your seventeen-year-old, in a marriage running on logistics, in the fact that you have not slept properly since March. And there is no one in your life whose interests are not somehow attached to your steadiness.
Luna Private Advisory exists for that gap: a room with no equity in your reputation, where the true version of your situation is the only thing on the table.
Twelve to sixteen engagements are held at any time. The constraint is not exclusivity for its own sake — it is the only way the line stays answerable.
Past product-market fit, running $1M–$50M, with a payroll that depends on you being fine.
Where candor is expensive and there is no peer in the building you can say the true thing to.
Carrying a congregation or a cause while your own household is the thing quietly coming apart.
An audience that expects wholeness, and a private life that has not caught up to the platform.
Two things at the same table.
A strategist’s read of your actual situation — the business, the household, the decision in front of you — and a listening ear before God about it. You get plain language, not performance: what we hear, what we do not, and what we would do next if we were carrying what you are carrying.
You are covered by people who will never know your name.
Vetted intercessors receive your needs in de-identified form and pray them daily. They receive the need, not the person: “a founder deciding whether to fight for a marriage” rather than anything traceable to you. You are told what is being prayed and when it shifts.
Crisis does not schedule itself around your session.
Between sessions you submit a request — counsel, prayer, or an urgent decision that will not keep. Each one is read the day it lands, triaged, and answered in writing or by call. Urgent matters get a same-day window; genuine emergencies get a phone number.
Most clients are in their first session within two and a half weeks of applying.
Two minutes of facts and one honest paragraph. It is read by the principal and no one else.
Forty-five minutes, no charge, no pitch. We are both deciding. Roughly half of applications end here, by either party.
A written picture of everything you are actually carrying — company, marriage, household, health, faith, money. Signed mutual NDA first.
Ninety minutes on the same week each month, with coverage assignments set the day after your first session.
Requests between sessions, triaged the day they arrive. You will not wait three weeks to say a hard thing.
Every ninety days we stop and name what actually changed — in the household, not just the P&L. Engagements are renewed deliberately, never by default.
Confidentiality is not a policy paragraph here; it is the product. If the discretion fails, everything else we do is worthless — so it is engineered first and never traded for marketing.
Written into the mutual NDA
you sign before session one.
Signed both directions before you tell us anything of substance.
We will never ask you for a quote, a referral introduction, or permission to say your name in a room.
Intercessors receive the need stripped of name, company, city, and any detail that could identify you.
Session notes are brief and kept for your continuity, not our files. Ask, and they are gone within seven days.
Scheduling and invoicing route to a private address of your choosing, under a neutral name on the calendar.
Published without names, at clients’ request and with their permission
I have twenty-two people who report to me and no one I could say the sentence out loud to. That was the whole problem. It took one session to say it and about five months to start undoing it.
I expected to be handled. What I got was someone who told me the truth about my own house and then prayed about it with me for a year without ever once needing credit for it.
Billed monthly, reviewed every six months, cancellable in writing at any term boundary. Payment plans are available on any engagement. No setup fee, no upsell, nothing sold to you inside a session.
$2,400per month
Six-month minimum
The core engagement. One room, once a month, plus a line you can reach between.
Apply for this engagement$4,850per month
For leaders in an active crisis, or carrying a household through one alongside the company. Pressure, marriage, family, and the business decision underneath all of it, in one conversation.
Apply for this engagementFrom $38,000per year
Bespoke, four engagements at a time
When the work is no longer only about you — spouse, adult children, succession, and what your name will mean.
Apply for this engagementWhere a genuine crisis meets a genuine constraint, say so in your application. A small number of engagements each year are carried at reduced or no fee, quietly, and that is between us.
If yours is not here, ask it in the application. Nothing is a strange question in this practice.
That we pray about your situation and tell you plainly what we believe we hear — and just as plainly when we hear nothing. No theatrics, no pressure, nothing you are asked to accept because we said it. You test everything against scripture, your own conscience, and wise people already in your life. Prophetic counsel here informs your decision; it never replaces your judgment or your responsibility for the outcome.
None of the three, exactly. It is private counsel: strategic advisory and spiritual counsel in the same conversation. It is not clinical treatment and we do not diagnose. If what you are describing needs a licensed clinician, a lawyer, or a physician, we will say so in the first conversation and help you get there — then keep working alongside them if you want us to.
The counsel is explicitly Christian in its framework — prayer and intercession are the substance of it, not an add-on. You do not need to be certain, current, or in good standing. A number of clients arrive angry at God, or unable to pray at all, and hand that over as the first request. What we do ask is that you are not opposed to being prayed for.
The principal reads everything. Intercessors receive a de-identified version — the need, without your name, company, city, or any detail that could identify you. Intercessors are vetted, under written confidentiality, and never learn who they are praying for. If a need is too specific to de-identify safely, it stays with the principal and is not distributed.
You use the line. Every request is read the day it arrives and triaged: written counsel, a call, or an immediate window depending on what it is. Inner Circle and Household engagements include crisis calls scheduled inside 24 hours, and Household engagements carry a direct number.
Often, and often it is the turn that matters. Inner Circle includes a quarterly session with your spouse; Household & Legacy includes monthly counsel for them in their own right, with their own confidentiality. We do not carry information between two people who have not agreed we can.
Sessions appear under a neutral name of your choosing. Invoicing and correspondence route to a private address, not your company domain. No one on your team needs to know this exists, and we do not send anything that would tell them.
The discovery conversation exists to find that out before money changes hands, and about half of applications end there. After that, engagements run in six-month terms; if it is wrong, say so and we will close it cleanly and refer you onward. No one has ever had to argue their way out.
One application. One honest conversation. No obligation on either side, and nothing said in it repeated anywhere.